Monday, September 25 2023

Nudge Security announced today $7 million in seed funding led by Ballistic Ventures, reuniting a team that has transformed the cybersecurity industry for over three decades. The investment marks the first to be announced by Ballistic, the new VC firm solely dedicated to advising and funding early-stage cybersecurity startups.

Nudge Security co-founders Russell Spitler, CEO, and Jaime Blasco, CTO, are addressing the segment of cybersecurity that has perplexed the industry for decades: people. Spitler and Blasco believe that modern cybersecurity is a battle over human behavior – and defenders are losing ground.

“While the industry treats people as liabilities, adversaries have been wildly successful in exploiting human behavior to launch attacks,” said Spitler. “Nudge Security will reclaim human behavior for the defenders.”

Nudge Security’s technology nudges employees towards secure decision-making anywhere they work without disrupting workflows. It also gives cybersecurity teams the insights they need to protect employees and the organization. 

“We are harnessing human intelligence at scale to help strengthen organizations’ cybersecurity postures,” said Blasco.

Leading the seed round is Ballistic Ventures, a VC firm dedicated to early-stage cybersecurity and cyber-related companies. Ballistic co-founders and general partners include Ted Schlein (Kleiner Perkins, Fortify), Barmak Meftah (AlienVault, AT&T Cybersecurity), Jake Seid (Lightspeed Venture Partners), Derek Smith (Oakley Networks, Shape Security) and Roger Thornton, (AlienVault, AT&T Cybersecurity, Fortify). Kevin Mandia (Mandiant) serves as strategic partner.

“Nudge Security has a unique approach that will transform the human element of cybersecurity,” said Roger Thornton of Ballistic. “Nudge Security defines an entirely new category of cybersecurity, one that has gone ignored for far too long.”

Also joining Nudge Security as advisors are Kunal Anand (Imperva, Prevoty) and Nicole Perlroth, the cybersecurity journalist, author, and advisor to CISA.

“I’m thrilled to work with Nudge Security to help address the undeniable role human behavior plays in our digital vulnerability,” said Perlroth. “Russell and Jaime are taking on the biggest challenge to true cybersecurity—us—and I’m eager to apply my unique set of experiences to help Nudge Security address this problem once and for all.”

Russell Spitler
Russell Spitler, co-founder and chief executive officer of Nudge Security

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